Women in Focus: Yoko


At its heart, this interview is a story about intuition, femininity, and self-expression — about the emotional connection between clothing and identity, and the way garments can carry narratives, moods, and imagined characters. 


1. What first drew you to Port of Stars?

I remember hearing you did a small collection of dresses. I think I even saw it or I just think I did and now using my imagination rather than memory.  It was all white, light fabric, lace, kimono cut. It spoke to me instantly, because the overall aesthetic was different from everything else I followed that time.

Is there a particular piece you cherish most, and what makes it meaningful to you?

Honestly I cherish all the pieces I have, because I feel myself wearing it.  I can go out be feminine, confident, but also fragile or careless. I continue telling the story you designed and it’s fun. And it should be. I like to combine the pieces from your different collections with each other. One of my favourite is the raw denim vest from Joan dress, which I style with anything and it’s always a joy. 

In your view, what is a distinctly feminine superpower?

Being busy as hell and still be able to keep the world around us beautiful.

How do you approach design — intuitively, structurally, emotionally?

I start intuitively and then the structure comes in. 

We are drawn to stories — do any of our pieces evoke a particular narrative, memory, or character for you?

The silhouette of Joan dress takes me to some modern pagan’s - like character, which I like.